How Nykaa's consistent influencer marketing strategy reaps results!
#nyka #influencermarketing #sheeko #brandscore In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from an earned media value pegged between Rs 5-7 lakh. Consistency, in the long run, is the key to fetching ROI through influencer marketing. The omnichannel