#nyka #influencermarketing #sheeko #brandscore In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from an earned media value pegged between Rs 5-7 lakh. Consistency, in the long run, is the key to fetching ROI through influencer marketing. The omnichannel

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh. Consistency is the key to success, and this has been proven by consumer electronic brand boAt through its consistent marketing strategy, which is now giving many well-established audio brands in India a run for their money. boAt has topped the Sheeko Brandscore leader board this week. It has garnered over 23.5 millio

As part of the larger campaign #NoMoreDeadlines, the brand has launched a half-done music video featuring influencers, who invite their female fans to share their stories on how they defy deadlines and in return be part of the campaign. P&G Whisper Ultra’s new content initiative #NoMoreDeadlines is like an epitome of content strategy a brand can set. The brand has power-packed the strength of influencer marketing, music, long-form content and engagement with consumers as part