Happn was launched in 2017 and wanted to create huge awareness in the already hot dating apps category. There was a market leader that needed to be challenged and advertising seemed a long-drawn and expensive battle. The brand looked to ride on influencer content instead that would generate "credible conversations" and drive downloads and trials from the app stores.
We collaborated with leading YouTubers in the Youth and Relationships category to create 30 videos that were launched in a span of 15 days creating a snowball effect. The content strategy was to use genres of comedy and humor to strike a chord with the youth of today and drive home trials.
We generated 70+ Million views and over 5+ Million engagements during this eye-popping campaign.