Our single-minded brief from the client was to leverage the wedding season in India and drive credible conversations around the wedding collection at the Paytm Mall. We had to reach out to young men and women across India and create awareness about the new wedding apparel range available at Paytm Mall.
Consumer insight guided us to our recommendation for creating the campaign. Branded content came out a clear winner where we used fashion and youth influencers which were already had a credible connection with our target audience. Bespoke content and communication were integrated along with influencer stories to drive emotional connect and conversations around the wedding collection.
We drove 6 million credible conversations within 15 days of the campaign for the wedding season.