Taco Bell makes some noise as it reaches 50th restaurant milestone in India
As the world's leading Mexican-inspired restaurant brand Taco Bell reached another milestone in its India journey with the launch of its 50th restaurant at Bangalore’s Mantri Square Mall, it roped in a slew of influencers, including celebrity chefs, to make some noise.
Raising instant awareness about the 50th restaurant and Taco Bell’s offers to celebrate the milestone, the influencers are helping the brand expand its consumer base. While the QSR category has been taking the influencer route mainly to promote any new store, product and offer, Taco Bell communicated that it is celebrating the success through this campaign.
As a part of the campaign, influencers are posting pictures with tacos and inviting the audience to share their favourite way of enjoying tacos #bigtacobell50 #50waystotaco. With an estimated media spend of just Rs 3 lakh, the campaign achieved an estimated reach of more than 800k.
One of the influencers helping Taco Bell, Nitibha Kaul, was also seen doing a campaign on Rakshabandhan with QSR chain Pizza Hut.
Sheeko Brandscore graph:
Taco Bell collaborated with Burman Hospitality as its Master Franchise Partner earlier this year, aimed at making India Taco Bell’s largest market outside the United States by opening 600 restaurants in the country by 2029. The brand continues to expand rapidly, with a new restaurant being opened every 10 days. Currently, Taco Bell is present in 11 key cities, including Delhi-NCR, Mumbai, Kolkata, Chennai, Chandigarh, Coimbatore and Mysore, among others.
All Insights courtesy of our proprietary tool BRANDSCORE