OPPO - REALME
This was a unique campaign considering the fact that we had to reach out to a niche target segment of Artists and Designers. We decided on the social platform of Instagram which is the home of a premium set of creative people expressing themselves in pictures and videos.
In a massive influencer outreach program, we created over 1000+ pieces of content through 50 of the finest illustrators, doodlers, and artists in just a span of 6 days. All artists created designs for the wallpaper and back cover contest and laso drove UGC participation by lighting the fire. These doodlers and artists are a part of our Micro and Nano influencer network
(SPN - 50,000+) that is also used clients to generate social media content on a daily basis for their social media outreach. The content delivered around a million "credible conversations" organically during the campaign period.